摘要
通过分析我国自主品牌汽车的出口优势,同时也指出了自主品牌汽车的出口存在质量和品牌知名度不高,售后服务不健全等突出问题,并对此提出了相关的建议,认为维持出口秩序,发挥行业协会作用;提高技术水平和产品质量,增强自主品牌汽车的出口竞争力;提高产品的售后服务质量;寻求政府的支持;出口形式实行多元化,突破贸易保护主义。
This article analyzes export advantage of national brand autos and also points out the outstanding problems in export. They are： the quality and brand name are not high, after-sales service is unhealthy and so on, and it gives the relevant suggestions, we should maintain export order, give play to the trade association, improve the technical level and product quality, reinforce brands export competitiveness, improve aftersales service quality of product, seek the support of the Government, implement export diversification, breakthrough in trade protectionism.
出处
《山东工商学院学报》
2009年第5期73-75,94,共4页
Journal of Shandong Technology and Business University
关键词
自主品牌
汽车
出口贸易
national brand
automobile
export trade
