摘要
采用内隐联想测验(IAT)以及自编语义差异量表(SDS),从内隐和外显两个角度考察了大学生对政府的社会评价以及两者之间的关系.结果表明:在外显测量中呈现出"政府评价分层"的特点;内隐联想测量发现,被试对中央政府的社会评价明显好于对地方政府的评价.内隐和外显测量之间呈现显著负相关,即外显测量中对中央与地方政府评价差异越大,内隐联想测验中这种评价的差异越小.
In this study, Implicit Association Test （IAT） and the Semantic Difference Scale （SDS） were adopted to investigate the government＇s image in the social evaluation of university students and analyze the relationship between the two. The results showed that the government＇s image in significant measure constituted a ＂national image layered＂ character. IAT found that the image of the central government was significantly better than that of the local government. Implicit and explicit measures were found to be in a significant negative correlation.
出处
《西南大学学报（自然科学版）》
CAS
CSCD
北大核心
2009年第10期160-164,共5页
Journal of Southwest University(Natural Science Edition)
基金
国家哲学社会科学基金(05CSH002)
关键词
社会评价
政府评价
内隐测量
外显测量
social evaluation
public opinion of government
implicit measurement
explicit measurement
