摘要
全球金融危机对化工产品市场形成剧烈冲击。从长远看,化工产品营销面临的竞争形势较为严峻。结合化工产品的特点,论述品牌忠诚在化工产品营销中的战略价值;提出通过培育品牌忠诚,增强化工产品业务竞争优势的途径与措施。
The global financial crisis is striking chemical product market. In the long terms, chemical product market is facing fierce competition. Combined with special features of chemical product we illustrated the strategic value of trade loyalty in chemical product market; presented approach and measures of strengthening competition superiority of chemical product through cultivation of trade loyalty.
出处
《石油化工管理干部学院学报》
2009年第3期68-70,共3页
Journal of Sinopec Management Institute
关键词
化工营销
品牌忠诚
定制化服务
chemical marketing
trade loyalty
service of definite system
