摘要
The 1970s saw a development of the Functionalism, with its three representative scholars Katharina Reiss, Hans. Vermeer and Justa Holz Manttari. Katharina Reiss proposed the text type theory; Vermeer brought up the skopostheory and Mantarri translational action theory. The Functional theories are very useful for the translators to adopt a right translation strategy. In these years, various kinds of adver- tisement have appeared in people's daily life. They are becoming one important part in our culture. The companies need advertisements to sell their products and the consumers need the advertisement to decide which brand to buy after comparison. This paper will discuss how they are applied to the advertisement translation.
The 1970s saw a development of the Functionalism, with its three representative scholars Katharina Reiss, Hans. Vermeer and Justa Holz Manttari. Kathafina Reiss proposed the text type theory; Vermeer brought up the skopostheory and Mantarri translational action theory. The Functional theories are very useful for the translators to adopt a right translation strategy. In these years, various kinds of advertisement have appeared in people＇s daily life. They are becoming one important part in our culture. The companies need advertisementS to sell their productS and the consumers need the advertisement to decide which brand to buy after comparison. This paper will discuss how they are applied to the advertisement translation
出处
《科技信息》
2009年第28期I0117-I0118,共2页
Science & Technology Information
关键词
机会主义
广告
文章类型理论
翻译策略
Functionalism text type theory skopostheory advertisement translation translation strategy
