摘要
针对TOP计划的实施情况,探讨了企业参与TOP计划的趋势。从国际奥委会和奥林匹克全球合作伙伴两方面来研究双方的收益,同时,针对每一期TOP计划参与企业的变化,探讨了TOP计划实施过程中双方存在的风险,目的是对国际奥委会实施的TOP计划进行风险管理,使国际奥委会在获得最大经济利益的情况下,企业也能够通过参与TOP计划来促进其自身的发展,为奥林匹克运动的发展和其它大型体育赛事的举办提供可资借鉴的依据。
Benefits of the enterprises and the Olympic Partners（TOP） were analyzed in view of implementation of TOP and the Olympic Games.Risks in the process of implementing TOP were analyzed.It was held that the TOP should have risk management through the Olympic Committee so that when the greatest benefits were obtained by the Olympic Committee,the enterprises could be developed.
出处
《武汉体育学院学报》
CSSCI
北大核心
2009年第9期29-33,共5页
Journal of Wuhan Sports University
基金
北京市属市管高等学校人才强教计划资助项目
