摘要
高校图书馆信息咨询服务可通过产品策略、渠道策略、促销策略、互动策略、价格策略以及人才培养策略来营销其服务和资源,从而提升图书馆的正面形象并维护图书馆的品牌。
University library’s information consulting service can market its services and resources through carrying out its product strategy,channel strategy,promotion strategy,interactive strategy,pricing strategy,and talent cultivation strategy,etc. for improving library’s positive image and maintaining library’s brand.
出处
《科技情报开发与经济》
2009年第26期42-43,共2页
Sci-Tech Information Development & Economy
关键词
高校图书馆
信息咨询服务
营销策略
university library
information consulting service
marketing strategy
