摘要
运用SWOT方法分析表明,北京板栗在产品品质、产业规模、生产环境等方面具有优势,在个体经营规模、嫁接品种、生产管理、成本、加工等方面具有劣势;面临着都市型现代农业建设、特色安全食品需求增长、较大市场空间、强大科技和社会服务体系等外部有利因素及资源短缺、其他产业冲击、市场体系不健全、贸易壁垒、政策不完善等外部威胁。由此,提出了北京板栗产业未来发展应以市场开拓型战略和经营扭转型战略为最优SWOT战略组合,为确保战略任务完成,应采取措施实施栗林适度集中、加大资金扶持和重视产业化开发。
SWOT analysis results showed that Beijing＇s chestnut had the advantages of product quality, industrial-scale, production conditions and the disadvantages of self-empioyed, grafted varieties, cultivation management, cost and processing. The chestnut industry in Beijing was faced with favorable external opportunities of the urban modernistic agriculture construction, safe and special food demand growth, a larger market space, a strong science and technology and social service system, and external challenges of resource shortage, other industries im- pact, imperfect market system, trade barriers and imperfect policy. Thus, the optimal SWOT strategy combination for the future development of chestnut industry in Beijing should be market expansion strategy and management reverse strategy. To ensure strategic tasks complete, it is necessary to centralize chestnut forest, increase financial support and attach importance to industrialization development.
出处
《安徽农业科学》
CAS
北大核心
2009年第29期14386-14388,14419,共4页
Journal of Anhui Agricultural Sciences
基金
北京市农村工作委员会课题(20080503)
北京市科技计划项目(D0706003040191)
关键词
北京
板栗产业
SWOT方法
战略选择
Beijing
Chestnut industry
SWOT method
Strategic selection
