摘要
在实际社会调查的基础上,以山东省部分地区和农户的农产品销售为例,从实践上和理论上研究了农产品由传统销售模式向网络销售模式转变的过程,分析了Internet对农民用户信息意识和信息需求的影响及对网络使用的影响,探讨了农产品网络交易市场的产生和发展及农产品网络交易市场的功能和特征。
Based on the investigation data of the trading of the agricultural products of farmers in Shandong province, the paper explores the changing process of the trading mode of agricultural products from traditional selling mode to the modern on internet. The paper consists of two chapters, the first chapter analyzes the internet^s influence on famers consciousness, their need of the information and their use of the internet. It also explores the development of the online trading market and its features and functions.
出处
《广东农业科学》
CAS
CSCD
北大核心
2009年第9期272-274,共3页
Guangdong Agricultural Sciences
基金
山东省哲学社会科学规划办公室项目(6207c7)
