摘要
非物质文化遗产不仅体现着地域文化的多样性,也构成一个民族、社会、国家的根和源,其保护、传承也因而成为目前国内外学者关注的焦点问题。立足于遗产的需求主体,通过对沈阳市民的辽宁省非物质文化遗产认知实证研究,调查了民众非物质文化遗产的认知状况、需求差异及其影响因素。研究结论为:沈阳市民的非物质文化遗产认知度整体较低;表现出类别认知不均衡,认知度与民众需求显正相关态,遗产认知具有高度不确定性等特征;文化程度、职业、年龄是市民遗产认知的重要影响因素;结合市民的遗产认知特征,文章进一步提出了提升市民遗产认知度的对策与建议。
In the tenor of globalization amd mordernization, the intangible cultural heritage rapidly disappear. This distinctive cultural heritage depicts cultural diversities among regions, and it is the cultural root and source for society and country. So, At present, the preservation and development of intangible cultural heritage is a focal issue for scholars all over the world. From the point of view of requirement main body of heritage, this paper is based on the masses＇ recognition condition, demand difference and its impact factors for intangible cultural heritage, by a case studying on Shenyang Citizens＇ recognition for Liaoning＇s intangible cultural heritage. Depending on the citizens＇ heritage recognition characteristic, this paper puts forward the countermeasures and suggestions for improving citizens＇ heritage recognition degree. First, according to citizens＇ lower heritage recognition degree, it is necessary to construct diverse heritage＇s propagating networks. Second, according to citizens＇ significant difference on heritage recognition, it is necessary to adopt difference dissemination patterns. Third, taking citizens＇ heritage recognition impact factors into account, it is necessary to launch leisure education. The fourth, taking citizens＇ heritage recognition characteristic into account, it is necessary to conduct market segmentation and develop corresponding leisure product.
出处
《旅游论坛》
CSSCI
2009年第4期611-615,共5页
Tourism Forum
基金
辽宁省教育厅项目"辽宁省非物质文化遗产的保护与旅游开发战略研究"(2006B091)的阶段性成果
关键词
需求主体
非物质文化遗产
认知
影响因素
requirement main body
intangible cultural heritage
recognition
impact factors
