摘要
以Aristotle关于说服的三个策略——心理诉求、理性诉求和人品诉求为理论框架分析顺德楼盘名称的诉求特点。分析结果表明,顺德楼盘命名的这三种诉求都运用得颇为出色,但理性诉求方面存在一些问题。试图从一个角度映射顺德楼盘的语言文化特点,并为开发商给楼盘命名以及消费者选择楼盘提供参考。
This paper applies the three persuasive strategies （pathos, logos, ethos） put forward by Aristotle to analyze the appeals of the estate names in Shunde. The conclusion shows that these three appeals are quite appropriately used except for some problems regarding logos. This analysis aims at reflecting the linguistic and cultural characteristics of Shunde＇s estate names and serving as a reference for both developers＇ estate naming and consumers＇ choosing on-sale buildings.
出处
《顺德职业技术学院学报》
2009年第3期6-9,共4页
Journal of Shunde Polytechnic
