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国有润滑油制造企业销售渠道优化探究

State-owned Oil Manufacturing Enterprise Marketing Channel Optimization
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摘要 由于产业升级的加速以及润滑油整体需求增速的放缓,我国润滑油需求结构的变化正在加速进行,高端润滑油产品市场占有率正在大幅提升。国有润滑油公司要继续保持在竞争中的有利位置,维护润滑油行业的健康发展,就需要进一步深化改革,优化产业链结构,未来润滑油市场的竞争将是整个润滑油产业链综合实力的比拼。 Because industrial upgrading's acceleration as well as lubricating oil overall demand speed-up's postponing, the Chinese lubricating oil demand structure's change is accelerating to carry on, and high-end lubricant market share is increased, the stateowned oil company is to remain in the competition position to safeguard the healthy development of oil industry, needs to further deepen reform and optimize the industrial chain structure, the future oil market will be integrated throughout the oil industry chain strength and power.
出处 《物流科技》 2009年第10期76-78,共3页 Logistics Sci-Tech
关键词 石油润滑 基础油 销售渠道 品牌竞争 oil lubricant base oil sales channels brand competition
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