摘要
在中国短信产业兴盛的大背景下及手机这一通讯工具广泛普及的今天,短信互动与大众传媒的结合越来越多.这种互动方式在一定程度上改变了电视与观众间固有的点对面的单级传播模式,首次赋予了观众直接参与、影响电视节目流程内容的权利.这让短信投票类电视节目如雨后春笋般地出现在荧屏中,并由此引发了对于大众传媒社会责任的思考.对于短信互动这一形式,理应适量有分寸地应用,这样才能真正提高节目质量.
Under Chinese short note industry prosperous big background and handset this communication facilities widespread pop. ularization＇s today,the short note interaction are getting more and more with mass media＇s union. In this kind of interactive way certain extent changed between the television and the audience the inherent spot opposite single stage dissemination pattern, has entrusted with the audience for the first time the direct participation, the influence television program flow content right. This lets the short note voting class television program like mushroom growth flood in the screen, and has initiated from this regarding the mass media community responsibility ponder. Interacts this form regarding the short note, should right amount have the discretion application, can improve the program quality truly.
出处
《青海师专学报》
2009年第5期86-88,共3页
Journal of Qinghai Junior Teachers' College
关键词
短信互动
接近权
媒介
社会责任
interactive SMS
access to media
media
social ability
