摘要
随着经济全球化趋势的不断加强,越来越多的中资企业走出国门,到境外开办企业,从事生产和贸易.从分析中资企业境外经营实施本土化管理的原因入手,结合中资企业实施本土化管理成功经营的案例,阐释中资企业走出去后在东道国实施本土化管理的内容及启示.
With the enhancement of economic globalization tendency, more and more Chinese enterprises go out to build enterprises for production and trade fair in foreign countries. The reason for location management of Chinese enterprises is analyzed at first. And then on the basis of studying on the successful case, the contents and enlightenment of the localization management of ‘going out＇ Chinese enterprises are expounded.
出处
《怀化学院学报》
2009年第8期99-101,共3页
Journal of Huaihua University
关键词
中资企业
跨国公司
本土化管理
Chinese enterprises
mnltinational corporation
managerial localization
