摘要
语言的各个层面都存在语言顺应现象。我国英语商标词的出现,是商品参与国际竞争的结果,顺应了社交世界、心理世界、物质世界等语境因素以及交际目的。
Adaptation Exists at all levels of language. The emergency of English trademark words of Chinese goods owes much to the purpose of surviving the sharp international competition by adapting to the contexts such as the social world, the mental world, the physical world and the communicative intentions.
出处
《湖南人文科技学院学报》
2009年第3期134-136,共3页
Journal of Hunan University of Humanities,Science and Technology
关键词
顺应论
商标词
社交世界
心理世界
物理世界
adaptation theory
trademark words
social world
mental world
physics world
