摘要
本文以传媒产品的品牌化运营为研究对象，分析传媒产品品牌化运营与建立传媒产品竞争优势的内在逻辑关系，并在此基础上构建起了以提升品牌资产为导向的传媒产品品牌化运营的理论分析框架。
This paper, inwhich the brand operation of the media products is studied, analyzes the inherent logic relationships of the brand operation of the media products and the establishment of competitive advantages. On the basis, the theoretical analysis framework of the brand operation of the media products, oriented by the enhancement of the brand equity, is established.
出处
《新闻界》
CSSCI
北大核心
2009年第4期95-96,186,共3页
Journalism and Mass Communication
关键词
品牌化
品脾资产
传媒产品
brand the brand equity the media products
