摘要
随着现代图书出版及营销模式的深刻变化,图书市场格局也发生了明显变化,市场调研是开拓文化市场的前提;把准选题是开拓科技类图书文化市场的关键,用好用活营销策划是打造文化产品畅销名牌的真功夫。
With the profound changes undergoing in the mode of modern publishing and marketing,the pattern of book market has undergone significant changes too.Market research is the prerequisite for market exploitation,and it is critical to firmly and correctly grasp the topics in order to expand cultural market.Making the best use of marketing planning is a basic skill to create cultural product with salable brand.
出处
《广东技术师范学院学报》
2009年第5期51-53,共3页
Journal of Guangdong Polytechnic Normal University
关键词
市场调研
选题
策销策划
rules of market
salability
topic
diversification and diversity
