摘要
文章对钢铁企业的技术营销进行了定义,对钢铁企业的自身特点、技术营销的实施与取得的效果进行了分析,指出钢铁企业在当今的市场竞争中要立于不败之地,就要建立完整的技术营销体系,培养出优秀的技术营销型复合人才,保持技术创新的一贯性和连续性,稳定和提升产品质量。
Technical marketing in integrated iron and steel works is defined. Characteristic of steel works and implementation and execution effect of technical marketing are analyzed in the paper.Integrated iron and steel works must establish a fairly complete technical marketing system,and train first-class technical and marketing composite personnel, and keep technical innovation continuously and consistently, and stabilize and prove products quality for their beneficial competition in the steel market today.
出处
《企业技术开发》
2009年第7期129-131,共3页
Technological Development of Enterprise
关键词
钢铁企业
技术营销
产品质量
integrated iron and steel works
technical marketing
product quality
