摘要
区域品牌在推动区域经济发展,提高企业竞争力方面发挥着越来越重要的作用。本文通过对区域品牌特性的分析,针对其特性找出区域品牌在发展中存在的问题,在此基础上提出了区域品牌的营销策略。希望本文提出的营销策略对于区域品牌的发展能够有所借鉴,以达到促进区域品牌所在地区经济发展的目的。
Regional brand plays more and more important role in promoting regional economic of development and enhancing the competitiveness of the enterprise. This artical analysises the characteristics of the regional brand,and finds the problems in the development of the regional brand, and proposes the marketing strategies on the basis of the problems. Expecting the marketing strategies are useful for the development of the regional brands, so as to achieve the goals of promoting the regional economic of development.
出处
《科技和产业》
2009年第7期37-39,57,共4页
Science Technology and Industry
关键词
区域品牌
品牌特性
营销策略
regional brand
brand identity
marketing strategy
