摘要
信任是供应链企业成功合作的基石。基于供应链合作的博弈模型,分析企业间供应链合作产生的信任度"阀值",研究信任度水平对供应链企业长期合作的影响机理,定量地揭示信任在促进供应链合作中的重要作用。
Trust is the foundation of successful cooperation between supply chain enterprises. According to the game model of supply chain cooperation, this paper analyzes the trust "threshold values" of supply chain cooperation between corporations and studies the mechanism of impact of trust level on tl^e long-term cooperation between supply chain enterprises. It also makes a quantitative research on the important function of trust in promoting the supply chain cooperation.
出处
《兰州大学学报(社会科学版)》
CSSCI
北大核心
2009年第4期94-97,共4页
Journal of Lanzhou University(Social Sciences)
关键词
供应链合作
信任度
博弈模型
supply chain cooperation
trust level
game model