摘要
传统纸媒,特别是专业性的传统纸媒遭遇新媒体的生存挑战,要走出困境,一要强化自身优势,二要顺应形势。新媒体具有的特点有:信息来源广泛,渠道畅通;互动性强,受众的主动性大大增加;多媒体性,集各种功能于一身;传统纸媒要与新媒体联手形成新型的传播平台,以达到资源互补、市场共享的双赢。
When traditional paper media, especially those specialized ones faced by challenge of the new media, try to get out of the？ difficult situation, they should first strengthen their own advantages and then get along well with the modern tides. The new media are characterized with the following： wide source of information, easily accessed channels, active interaction, the greatly enhanced initiatives from readers, and features of multi-media and multi-functions. Therefore, traditional paper media should establish a new type of communication platform with the new media joined in so as to reach the goal of win-win situation of sharing resources and markets with each other.
出处
《首都体育学院学报》
北大核心
2009年第4期496-498,共3页
Journal of Capital University of Physical Education and Sports
关键词
传统纸媒
新媒体
优势互补
携手发展
traditional media
new media
taking advantage of each other
mutual development
