摘要
广告对整个社会经济的发展产生深远的影响。广告对消费行为有着引导和促进作用。并通过这些作用,极大地促进生产的增长和消费水平的提高。本文通过对广告引导消费行为的详尽可能性模型(ELM)的分析,得出广告引导消费行为的过程和结果。
Advertisement have far-reaching impact on the overall social-economic development.Advertisement have promoted and enhanced the role.These roles have greatly stimulated the growth of production and consumption levels.
The paper will achieve the process and result by analyzing ELM model （Elaboration Likelihood Model） of the impact of advertising on the consumer behavior.
出处
《现代物业（中旬刊）》
2009年第4期134-134,145,共2页
Modern Property Management
关键词
消费者
消费需求
广告
Consumer, Consumer demand
Advertising
