摘要
本文结合中档女装行业的特点,对影响顾客感知价值的因素进行实证研究,通过因子分析,得出中档女装顾客感知价值要素中影响顾客感知价值的主要因子分别是服务、价格、归属、产品内在属性、广告、品牌口碑和产品外在属性因子。
This thesis considers the characteristics of the midrange female garment industry, and finds the factors of impacting on customer perception value by empirical study. The main seven factors which affected the customer perceived values were named as ： service, price, society attribute, product internal characteristic, advertising, brand reputation and product external characteristic factors.
出处
《中国市场》
2009年第19期115-117,共3页
China Market
关键词
顾客感知价值
女性顾客
因子分析
customer perceived values
female customer
factor analysis
