摘要
本文追溯了中国传统色彩文化形成和发展的历史进程,深入分析了传统色彩文化产生发展的历史背景和根源,并从民族性和国际性两方面,阐释了传统色彩文化对现代企业形象设计的启示。
The paper looks back on the historic process of formation and development of Chinese traditional color culture, analyzes the historic background and the roots of generation and development of traditional color culture, and analyzes the enlightenments of Chinese traditional color culture towards enterprise image design from the angles of nationality and internationality.
出处
《新闻界》
CSSCI
北大核心
2009年第3期186-187,共2页
Journalism and Mass Communication
关键词
传统色彩文化
企业形象设计
启示
traditional color culture enterprise image design enlightenmen
