摘要
本文通过分析湖南卫视"天天向上"栏目设置的的成功所在,以及分析其不足,为栏目进一步完善发展提供理论借鉴。
Through revealing the reasons for the success of Hunan satellite TV program ＂Making Progress Every Day＂, the paper points out its strength and weakness so as to provide concerned theory for the program＇ s improvement
出处
《新闻界》
CSSCI
北大核心
2009年第3期154-155,共2页
Journalism and Mass Communication
关键词
天天向上
电视“冷”媒介
传播效果
Making Progress Every Day television ＂cold＂ media communication effect
