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模因论视域下北京奥运主题口号的价值探析 被引量:2

The Research on Values of the Slogan of the Beijing Olympics Games under Memetics
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摘要 北京奥运主题口号是奥运会举办理念的高度概括和集中体现,具有丰富的意蕴和深厚的内涵。运用文献资料、综合分析等研究方法,从模因论视角对其进行阐释,指出这一口号是一个强大的模因复合体。在此基础上,进一步提出了北京奥运主题口号对我国乃至世界体育文化的启迪:凝结和传播举办理念,体现传统文化精髓,整合东西方文化,注重提升人类凝聚力。 The topic slogan of the Beijing Olympic Games is a concentrated expression and a highly condensed summary of organization ideas with rich implications and deep contents. Through documentation & logical analysis, its values are discussed. From the perspective of memetics, the topic Slogan of the Beijing Olympic Games is a powerful memetics complex. On this basis, the study further indicates some enlightenment, as follows: condensing and disseminating organized ideas, embodying the essence of China's traditional culture, integrating Chinese and Western culture, and upgrading the national cohesion.
出处 《南京体育学院学报(社会科学版)》 北大核心 2009年第2期56-58,共3页 Journal of Nanjing Institute of Physical Education
关键词 奥运会 模因论 北京 主题口号 memetics Beijing the topic slogan the Olympic Games
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