摘要
本文通过对环青海湖国际公路自行车赛的研究分析,验证该赛事是否成功,同时力图找出促成现状的主要原因,进而得出成功举办标志性体育事件的要因。研究结果表明,环湖赛是一个成功的标志性体育事件,事件的营销战略、当地社区的参与和支持、事件自身的策划与管理对标志性体育事件的成功有正向影响。
The paper, through the study analysis of Qinghai Lake International Road Cycling Race, tries to test whether the race is successful or not. The aim of this study is to evaluate and furthermore find out the key factors for a successful ＂landmark＂ sports event in western China. The study result indicates that this race is a successful sports event. The marketing strategies of the event, participation and support of local communities and the planning and management of the event itself have had positive effect on its success.
出处
《旅游学刊》
CSSCI
北大核心
2009年第7期39-42,共4页
Tourism Tribune
关键词
标志性体育事件
成功要因
环青海湖国际公路自行车赛
＂landmark＂ sports event
key factor to success
Qinghai Lake Internatianal Road Cycling Race
