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基于顾客感知价值的服务营销初探 被引量:7

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摘要 本文分析了服务营销与传统营销的区别,认为顾客感知价值能更广泛、深入应用于服务营销,进而分析了顾客感知价值与服务营销的交互作用。最后,结合服务的特点、服务营销与传统营销的区别和顾客感知价值与服务营销的交互作用,为服务企业开展基于顾客感知价值的服务营销提出了建议。
作者 叶力源
出处 《经济论坛》 2009年第12期134-136,共3页 Economic Forum
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共引文献112

同被引文献29

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