摘要
我国滑雪产业近年得到快速发展,如何培育滑雪企业的核心竞争力和滑雪区域竞争力是政府急需解决的问题。通过对我国滑雪产业发展环境的分析,认为高速发展的中国经济,国家把体育产业确定为国民经济新的增长点,传统价值观念的转变,系列的大型国内外比赛将在我国举办等是滑雪产业发展的有利条件;来自国外滑雪胜地的竞争,国外品牌滑雪用品及滑雪装备在市场中的垄断是滑雪产业发展的不利因素。提出实施滑雪产业发展整体优化整合,建设一流的大型滑雪场度假区,发展自主知识产权的滑雪器材装备业,加强滑雪产业人才培养,与滑雪产业区域合作等措施,以期为有关部门提供必要的参考。
In recent years, Chinese ski industries get rapid growth. How to culture the core competitive power of ski industries and regions is a pressing problem for the government to deal with. After analyzing the development circumstance of Chinese ski industry, the article thinks that with Chinese economy rapidly developing, the sports industry is confirmed as a new economy development point, the changing of tradition value idea and a series of important competitions being hold in China are the advantage of ski industry development. The disadvantage is the competition from foreign ski resorts and brands. It suggests to optimize the ski industries on the whole, develop topranking ski resorts and Chinese intellectual property rights equipment, enhance the special human resource of ski industry, reinforce the cooperation of ski industries, as a reference of the related departments.
出处
《冰雪运动》
2009年第1期83-87,共5页
China Winter Sports
基金
2008年黑龙江省哲学社会科学研究项目(08B037)
黑龙江省社会科学基金艺术学项目(省艺科立字[2008]67号)
黑龙江大学青年基金资助(QW200754)
关键词
滑雪产业
环境分析
创新战略
ski industry
circumstance analysis
innovation strategy
