摘要
随着社会的发展,模仿消费在引导人们消费行为和消费价值观念方面起着越来越重要的作用,逐渐成为一种广泛认可的社会消费模式。模仿消费具有普遍性、从众性、跟随性、多样性等特点,并受群体、个体等多重因素的影响,它对促进消费的扩展与创新,推动生产发展与社会进步具有重要意义,但模仿消费行为兼有积极面和消极面,对其必须加以积极引导。
With the development of society, imitation of consumption plays an increasingly important role in leading people＇s consumer behavior and consumer values, and gradually becomes a widely recognized social consumption pattern. The imitation of consumption has the characteristics of universality, conformity, adhering, multiplicity and so on. It is influenced by multiple factors such as community, individual. It has great signifi- cance in promoting the consumption expansion and innovation as well as the production development and social progress. However, the imitation consumer behavior is both positive and negative, so it must be well guided.
出处
《广东商学院学报》
北大核心
2009年第3期70-73,80,共5页
Journal of Guangdong University of Business Studies
关键词
模仿消费
消费行为
消费引导
imitation of consumption
consumer behavior
consumption guidance
