摘要
文化产业作为一种独具个性的新兴产业,其品牌价值具有社会权力的特质。文化产业品牌价值的社会权力有自身内涵与结构模式,它根植于特定文化,为文化产业的特性所规范,为文化产业品牌所赋予,其实质是对文化企业本身的控制。文化品牌的社会权力制约着文化品牌的法律权力与市场权力。
As a new and special emerging industry, the value of cultural industry brands has the nature of social power. This kind of social power has its own connotation and structural mode, rooted in the particular culture, regulated by the property of cultural industry and endowed by cultural industry brands. Its essence is to control the euhural industry itself. The social power of cultural bands restrain legal power and market power of cultural brands.
出处
《文化艺术研究》
2008年第3期1-7,共7页
Studies in Culture and Art
关键词
文化产业品牌
品牌价值
社会权力
cultural industry brands
brand value
social power