摘要
随着互联网的发展,电子商务已经成为体育营销新的途径和发展动力。同时,电子商务的应用也对我国的体育企业带来了新的挑战。本文阐述了电子商务对推动体育营销发展的巨大作用和电子商务优势对发展体育产业的特有适应性。
With the developing of internet, e-commerce has been the new ways and the motive force to the sports marketing. At the same time, the development of e -commerce has brought new challenges to sports enterprises in our country. This paper describes the helpness e -commerce in promoting the development of sports marketing and also expounding e - commerce special adapation to sports industry.
出处
《中国市场》
2009年第10期76-77,共2页
China Market
关键词
体育
营销
电子商务
sports
marketing
e--commerce
