摘要
现代社会，大众传媒对女性消费有一定的负面影响。大众传媒促使女性消费背离真实需要，大众传媒制造了女性消费的尺度——消费时尚，大众传媒形成女性消费的心理机制，即女性消费不是获得使用价值而是追求心理上的满足感。大众传媒对女性消费产生作用会导致女性消费追求物质化、文化消费庸俗化、消费需求非理性化、消费行为非主体化等后果。
There have been negative effects of mass media on women consumers as media encourages women to consumer beyond their real needs. Mass media has become the ruler of women＇s consumption in search of fashion and psychological satisfaction instead of use values. These effects of mass media on women could potentially result in women pursuing materialism, and adopting irrational consumer behavior.
出处
《妇女研究论丛》
CSSCI
北大核心
2009年第B02期98-103,共6页
Journal of Chinese Women＇s Studies
关键词
大众传媒
女性消费
负面影响
mass media, women consumers, negative impacts
