摘要
随着我国企业步入激烈的动态竞争时代,企业的成功不仅依赖于产品和服务、分销渠道、供应链、价格等市场行为,也依赖于企业与政府、社会公众以及各种利益相关者之间的关系等非市场行为。本文首先提出了一个企业非市场、市场行为(或回应)及其竞争特点与企业绩效关系的理论模型及其相关假设,然后以2004年至2006年我国钢铁、汽车、医药、日化、电力和电信等六个行业中的30家企业的非市场与市场行为为样本,通过结构内容分析方法对有关企业竞争行为新闻报道的编码数据进行处理和信效度检验,接着在对各种非市场与市场行为频数统计和独立样本T检验的基础上,运用回归方程模型进一步分别检验了非市场与市场行为及其竞争特点对企业绩效的影响。最后,本文将研究结果与中国企业现实情况进行了相互对照,并提出了研究结论和相关启示。
As China has stepped into a period of dynamic competition, the success of a firm depends not only on market actions such as those relating to products and services, distribution channels, supply chains, and market prices, hut also on nonmarket actions such as the various relationships between firms and the government, public, and other stakeholders. The interaction between nonmarket and market actions is a process of dynamic competition which also invokes a response from competitors. In this process, competitive behavior shows six characteristics - magnitude, scope, threat, complexity, cooperation and integration - when firm performance is influenced by specific nonmarket and market actions. This paper firstly puts forward a theoretical model of the relationship between nonmarket actions, market actions （or responses）, their competitive characteristics and firm performance, and provides relevant hypotheses. Secondly,the nonmarket and market actions of thirty firms in six industries from between 2004 and 2006 were chosen as a sample, and firms＇ competitive actions, their validity and reliability analyzed using the structured content analysis method. Thirdly, various nonmarket and market actions, and their competitive characteristics, were analyzed using frequency statistics and a T-test. The influences of nonmarket actions, market actions and their competitive characteristics on firm performance were further studied using regression equation models. The results showed that： （1） the classification of nonmarket actions, market actions, and their competitive characteristics were valid and reliable; （2） the frequency of the adoption of nonmarket actions was higher than that of market actions. Among them, the types of nonmarket actions concentrated on public relations and visiting actions, while market actions was relatively decentralized; （3） most nonmarket actions had a significant positive effect on firm performance, while most market actions had a significant positive effect on
出处
《南开管理评论》
CSSCI
北大核心
2009年第2期37-51,共15页
Nankai Business Review
关键词
非市场行为
市场行为
竞争行为
竞争特点
企业绩效
Nonmarket Action
Market Action
Competitive Be-havior
Competitive Characteristics
Firm Performance
