摘要
通过问卷调查法、文献法和数据分析法,以欧洲发达国家德国为例,对比中外健身业发展轨迹、俱乐部服务和构造、发达原因以及存在的各种负面隐患进行分析,并以促进中国健身业发展为前提,探讨出一些中国健身业可以借鉴的地方:1)俱乐部建立需通过充分的市场考察,不可盲目扩张;2)政府加强健身业规范管理和支持,加强公益性体育硬件设施的建设,乡镇健身设施的建设不可忽视;3)市民更新观念,增强健身意识;4)注重体育健身产业经营人才的培养;5)政府投资,兴建公益性的健身锻炼场所,充分利用资源,将已经不再流行的竞技运动场馆改造成现代的能满足群众需求的健身俱乐部;6)加强体育健身市场的法制建设。
By means of questionnaires,literature review and data analysis, taking the case of Germany,a developed country in Europe, the author tries to contrast and analyze the developing path of Chinese and foreign fitness industry, club service and composition, the reasons of development as well as possible hidden problems, so as to promote the development of fitness industry in China and discover the lessons which can be drawn by Chinese fitness industry. The following are the proposals after research. Fitness clubs should be started only after a tborougb market survey and they should not be expanded blindly. Government should strengthen standard administration and support for the fitness industry and promote the construction of public welfare sports facilities,while taking into account the construction of fitness facilities in villages and towns. Civilians should renew and enhance their concept and consciousness of fitness. The cultivation of talented personnel in sports and fitness industry should be emphasized. Government should invest, build sports and fitness facilities of public welfare,and make full use of the resources to transform the old,unpopular athletic facilities into modern fitness clubs that are able to meet people＇s needs. Finally, the legislative construction for sports and fitness market should be strengthened.
出处
《首都体育学院学报》
北大核心
2009年第2期169-175,共7页
Journal of Capital University of Physical Education and Sports
关键词
全球化
中国
德国
健身业
健身俱乐部
人员培训
职业资格认证
Globalization
China
Germany
Fitness industry
Fitness clubs
Personnel training
Professional qualification authentication
