期刊文献+

网站忠诚的界定与测量研究

Study on the Definition and Measurement of a Website's Loyalty
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摘要 衡量网站的市场表现在网络经济迅速发展的今天变得越来越重要。"网站忠诚"的测量方法,是一个在理论上和实际上都有价值的网站市场表现的测量方法,可以为网站管理者更好地管理网站提供有价值的参考。 Nowadays, with the rapid development of Network Economy, it is more and more important to measure a website's performance in the market. The measurement ofa website's loyalty is one that shows great value theoretically and practically towards a website's performance in the market. Moreover, it provides valuable references for an administrator in better managing the websites.
出处 《长春金融高等专科学校学报》 2009年第1期39-42,共4页 Journal of Changchun Finance College
关键词 网站绩效 网站忠诚 测量 web performance a website's loyalty measurement
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参考文献6

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