摘要
大显CU9928移动智能终端是中国联通为配合“视讯新干线”业务推出而专门定制生产的一款商务手机.在国内商务型手机市场竞争日益激烈的情况下,大显CU928通过定制化生产,与移动运营商实现深度联合,整合各方资源,采取直销为主的销售方式,面向行业集团应用和中高端商务客户,在短时期内即迅速打开了市场.本文以此为例对国产商务型手机直销的可行性及营销策略进行了深入探讨,并在此基础上提出了国产商务型手机直销应注意的几个问题.
Daxian CU928 is a mobile intellect set which is a specialized product to match China Unicom new business 'U-Web'.In domestic commercial mobile competitive market,Daxian CU928 has a good marketing perform ance by having something custom-made,integrating all kinds of industry resource,and carrying out the direct marketing action to facing the industry customers.This article focused on the feasibility study and tactic study on the direct sales of the home made commercial mobile depending on the analysis of Daxian CU928,from this it presented some questions that homemade commercial mobile sets should pay attention to.
出处
《上海交通大学学报》
EI
CAS
CSCD
北大核心
2007年第S1期147-151,共5页
Journal of Shanghai Jiaotong University
关键词
大显产品
直销
可行性
策略研究
Daxian product
direct sales
feasibility
tactic study
