摘要
准确的旅游形象是成功吸引游客的招牌,旅游者对旅游地的选择归根结底是一个心理过程,必须从旅游者心理角度研究旅游地,加强旅游形象与客源市场的认可连接。本文提出旅游目的地的选择是旅游力域内比较优势的结果,并在旅游力域内,对唐山地区现有重要景点进行非优势分析,重构了唐山的三级旅游形象体系。
Suitable tour images will be successful signs to attract tourists, and it is a psychological process that tourists choose his destination, so it is necessary to study the tourist destination from tourists’ psychological perspective, strengthen the connection between the tour image and the target market. This paper puts forword that the choice of the destination trend to the superiority in a region attracting tourist, takes Tangshan as an example to analyze its present main attractions, and establishes a three-class tour image system for Tangshan.
出处
《特区经济》
北大核心
2009年第3期167-169,共3页
Special Zone Economy
基金
唐山师范学院2006年研究课题(06C11)的部分研究成果。
关键词
旅游心理
旅游力域
旅游形象
唐山旅游形象
tourism psychology
region attracting tou rist
tour image
tour image of Tangshan
