摘要
伴随商业零售业态的不断变革以及居民消费水平的日益提高,消费者更加重视购物的环境与服务,具有购物、休闲、娱乐、餐饮、文化、观光等复合机能的现代商业步行街越来越获得认可。商业步行街在现代城市中扮演着越来越重要的角色,如何让这个角色更好的服务于消费者、促进消费、繁荣经济,环境艺术设计是必不可少的。
With the innovated retailing conditions and upgraded consumption leval, consumers have paid more attension to the shopping environment and service. The modern commercial pedestian street which integrates shopping, recreation, entertainment, culture and sight - seeing has gained wide approval. The paper analyzes the environmental design in this regard for the purpose of improving customer satisfaction and upgrading the economic conditions.
出处
《商业研究》
CSSCI
北大核心
2009年第4期124-126,共3页
Commercial Research
关键词
商业步行街
环境艺术
策划与设计别
commercial pedestrian street
environmental art
plan and design
