3[1]Aaker, David A; "Measuring brand equity across products and markets" California Management Review; Berkeley;Spring 1996; Vol: 38 Issue: 3 P 102. 被引量:1
4[2]Blackston, Max; "The qualitative dimension of brand equity" ;Journal of Advertising Research; New York; Jul/Aug1995;. 被引量:1
5[3]Blackston, Max; "The qualitative dimension of brand equity" ;Journal of Advertising Research; New York; Jul/Aug 1995. 被引量:1
7[6]Cross, Richard; Smith, Janet; "The new value equation"; Marketing Tools, Jun 96, P20. 被引量:1
8[7]Michael A. Jones , "Jaebeom Suh; Transaction - specific satisfaction and overall staisfaction: an empirical analysis";Jounal of Sevices Marketing, Vol 14 No. 2 2000, pp 147 - 159. 被引量:1
9[8]Baldinger, Allan L, and Joel R Rubinson; "Brand Loyalty: The Link between Attitude and Behavior." Journal of Advertising Research; 1996 P22-34. 被引量:1
10[9]Boonghee Yoo, Naveen Donthu, Sungho Lee, "An Examination of Marketing Mix Elements and Brand Equity"; Academy of Marketing Science. Journal; Greenvale; Spring 2000. 被引量:1