摘要
旅游业近年来成为城乡经济快速发展的龙头产业,而各地旅游业的激烈竞争,使旅游地的规划从资源导向到市场导向并进入形象导向的阶段,即开发旅游品牌阶段,旅游行业发展正处于关键时期。本文以重庆市黔江区旅游业为例,对当地旅游品牌开发的现状加以剖析,结合品牌建设的相关机理提出相应的政策建议。
In recent years, tourism has become the leading industry in rapid development of urban and rural economy, and the intense competition of tourism all over China makes tourism planning transform from the resource-oriented planning to marketoriented period and enter the image-oriented phase, namely the phase of developing tourism brand and tourism industry development is in its key phase. This paper takes tourism industry of Qianjiang District in Chongqing as an example, analyzes the current situations of developing local tourism brand, and gives related policy suggestions by combining with brand-building mechanism.
出处
《重庆教育学院学报》
2009年第2期80-83,共4页
Journal of Chongqing College of Education
基金
重庆市社会科学规划项目"渝东南少数民族文化产业品牌开发的调查与研究"(2007-xy04)
关键词
旅游品牌
开发
黔江
城乡经济
tourism brand
development
Qianjiang District
urban and rural economy
