摘要
在市场经济条件下 ,企业的生产是面向目标市场的。企业在选定的目标市场上的营销 ,可依其不同的市场策略 ,采取不同的定位包装。密集性市场策略 ,则用商品的品质定位包装 ;差异性市场策略 ,则用商品的功效定位包装 ;
In a market directed economy,business operation is aimed at target market.The business must vary its packaging grading policies according to various marketing tactics.As the packing grading strategy,we should think more of commodity quality to well serve the concentrated marketing strategy,think more of commodity function to go well with the differentiated marketing strategy and think more of commodity price to match the non differentiated markting strategy.
出处
《包装工程》
CAS
CSCD
北大核心
1998年第2期4-7,共4页
Packaging Engineering
关键词
市场细分
目标市场
市场策略
商品包装
企业
Market segments Target market Marketing Strategy Packaging grading
