摘要
由于我国事件产业的蓬勃发展而导致事件人才匮乏,事件管理教育则成为事件产业发展的关键。本文以英国中央兰开夏大学旅游休闲系为例,介绍了事件管理本科专业的课程体系结构和教学特点,并阐述该专业设置给我国开展事件管理本科教育所带来的启示。
A shortage of event professionals occurs as Chinese event industry is booming. Event management education is, therefore, crucial to development of event industry. This paper, with an example from department of tourism and leisure management of university of central lancashire, introduces the undergraduate curriculum of event management and their teaching characteristics and thus states implications for developing Chinese event management education at the undergraduate level.
出处
《高教论坛》
2009年第4期126-128,F0003,共4页
higher education forum
关键词
英国
事件管理
本科专业设置
the UK
event management
undergraduate curriculum setting
