摘要
以《人民日报.奥运特刊》为例,以报道理念、报道内容、报道形式及保障机制的创新为分析视角,追寻党报重大事件改革创新的经验路径。第一,调适引导理论:树立大局意识,从"小奥运"到"大奥运";彰显奥运精神,从"民族精神"到"国际精神";弘扬体育理念,从"奥运金牌"到"自我超越"。第二,突破内容盲区:突出体现策划、报道、评论和栏目出新。第三,放大支点效应:重版式设计,重标题传神,重图片技巧。第四,创新保障机制以保障高水平报道。
Taking ＂People＇s Daily - Olympic Special＂ for example, this paper, with the anlaysis angles of report concepts, report contents, reporting forms and safeguard mechanism, tries to seek experiences in major event reports in the party newspapers. First, adjusting the concept of reports： to establish an overall sense of Olympic, highlight the Olympic spirit and promote the concept of PE. Second, breaking through blind spots in the contents ： to stress on inno- vations in the planning, reports, reviews and columns. Third, enlarging fulcrum effect： to lay emphasis on layout design, give attention to the vivid title, and focus on the skillful use of images. Fourth, innovating safeguard mechanism to ensure the high level of reports.
出处
《嘉兴学院学报》
2009年第2期119-122,共4页
Journal of Jiaxing University
关键词
特刊
报道
创新
special issue
report
innovation
