摘要
与福州环城游憩带的快速发展相比,福州市区旅游发展相对比较慢。通过对福州八县旅游市场抽样问卷调查分析显示,八县旅游市场开发是福州市区旅游可持续发展的潜力军,作者提出重视八县旅游市场开发、采取有步聚分阶段开发策略、结合八县旅游市场特点,开发适销对路的产品、改善福州市区旅游景点形象和采取灵活多样的旅游宣传促销方式等对策开发八县旅游市场。
Compared with the fast development of Fuzhou Recreation Belt around Metropolis, the development of tourism in urban districts is relatively slow. Through the analysis of sampling questionnaire survey of tourism market in eight counties of Fuzhou, the author points out that the eight tourism markets of Fuzhou is the potential vigor to the sustainable development of tourism industry in urban districts. And the paper suggests the local government take initiatives to exploit the tourism market in eight counties and undertake the development in phase and step by step. It proposes the local government develop suitable products in line with characteristics of the eight tourism markets, improve the environment of scenic site and adopts countermeasures and flexible marketing strategies.
出处
《武汉职业技术学院学报》
2009年第1期107-109,共3页
Journal of Wuhan Polytechnic
基金
福建省教育厅B类社会科学研究项目"福州城郊旅游发展研究"(项目编号:JBS07152)
关键词
福州
旅游
客源市场
开发
Fuzhou
tourism
urban district
eight counties
