摘要
房地产商花在项目管理上的成本,在项目开发过程中占的比重很大。在激烈的市场竞争中,客户是企业生存的基础,实施有效的客户关系管理,成为企业保障利润得以生存的关键。在信息化浪潮汹涌而来之时,给这些传统产业插上信息化翅膀无疑是最明智的选择。
The cost of project management is on the large Proportion in the process of project development. In the fierce market competition, the customer resource is the basis for Enterprise survival. As the consequence ,it is crucial to carry out effective CRM to gain profits. Especially in the time of informationization, it is the most sensible option to implement the informationization into the traditional industries.
出处
《价值工程》
2009年第3期145-146,共2页
Value Engineering
关键词
客户关系管理(CRM)
房地产开发
业务流程
信息化
customer relstionship management （CRM ）
real estate developing business
process
informationization
