摘要
为突破习惯认知,使包装表现出独特的设计个性,增强其商品竞争力,概念包装应追求材料形式表达的自由度。从视觉、触觉来塑造材料的形式美,通过同一材料、相似材料、对比材料的灵活运用,使包装在追求时尚形式表达与满足市场、功能需求中不断协调,从而提供概念包装的设计新途径。
It was put forward that concept packaging should pursue the degree of freedom of material expression form, to show individual design, and to enhance competitive power of merchandise through breaking of habitual cognition. The formal beauty of material can be figured from vision and feeling. Packa- ging design should make a match of the fashion of the formal expression and market demand~ use flexibly the same material, the similar material, and the contrastive material. The purpose was to provide a new way of concept packaging design.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第3期115-116,192,共3页
Packaging Engineering
关键词
材料
概念包装
形式
形式美
material
concept packaging
form
formal beauty
