摘要
加强乡村旅游市场研究、创新乡村旅游营销策略是实现我国乡村旅游可持续发展的必然选择。本文通过探讨我国乡村旅游发展中存在的问题和对乡村旅游产品、目标市场的分析,以现代旅游营销理论为指导,对我国乡村旅游营销策略进行了研究。
Strengthening the rural tourism market research, creating the rural tourism marketing strategy was the inevitable choice for China to achieve sustainable development of rural tourism. In this thesis, in order to study Chinese rural tourism marketing strategy, the author used the modern tourism marketing theory as a guide, explored the problems of Chinese rural tourism development and the analysis of rural tourism products and the target of the rural tourism market.
出处
《科技信息》
2009年第3期248-248,228,共2页
Science & Technology Information
关键词
乡村旅游
乡村旅游产品
目标市场
营销策略
Rural Tourism
Rural Tourism Products
The target of the rural tourism market
Marketing Strategy
