摘要
民国时期的月份牌广告既具有鲜明的民族性特征,又具有世界性特征和时代性特征;月份牌广告画在民国时期起到了倡导消费潮流的作用。
During the period of Republic of China,calendar advertisement has been handed down from generation to generation. Calendar advertisement has characterized by times and played a crucial role in modern times.
出处
《新闻界》
CSSCI
北大核心
2009年第1期165-167,共3页
Journalism and Mass Communication
关键词
月份牌
文化特征
民族性
世界性
时代性
calendar cultural features national features world features times features
