摘要
竞合现象已经普遍存在于现代商业活动实践中,同行之间除了你死我活的争夺,已出现了你来我往、你唱我和的合作。但究竟是什么让这些竞争者开始合作-在不同情况下究竟应该采取哪种合作方式-本文在波特的五力模型的框架下对以上两个问题进行了详细回答,补充了竞合研究在该方面的缺失,也为我国企业实施竞合战略提供了有价值的建议。
Coopetition is prevalent in the modern business activities. Besides intensively competition, companies in the same industry have begun to cooperate with each other. However, why this kind of cooperation come forth？ What＇s the most suitable form of coopetition under different situations？ Based on the Michael Porter＇s five forces model, this paper reached its purpose by making up the deficiency in this research area and offering valuable adviees for Chinese companies which gird themselves to take this strategy.
出处
《未来与发展》
CSSCI
2009年第1期65-68,共4页
Future and Development
关键词
竞合
竞争本质
合作动力
Coopetition
the nature of competition
the motivation of cooperation
