摘要
以问卷调查法和因子分析法为基础,探讨了品牌价值和顾客忠诚度的关系,认为顾客忠诚度的提高能够有效提升企业的品牌价值;并提出了基于顾客忠诚度的品牌价值提升策略。
The relationship between brand value and customer loyalty was discussed by the questionnaire survey and factor analytical method. The strategies of upgrading the brand value based on the customer loyalty were presented.
出处
《湖北汽车工业学院学报》
2008年第4期61-64,共4页
Journal of Hubei University Of Automotive Technology
关键词
品牌
品牌价值
顾客忠诚
brand
brand value
customer loyalty
